Case Study

The House of Peroni.

Peroni Nastro Azzurro 0.0% — the alcohol-free Italian lager and official Ferrari F1 team partner — needed a real-world home to launch, pour and be photographed.
The House of Peroni brought the partnership to life inside a vacant premium retail unit — an Italian racing lounge where fans could get close to the car, taste the product, and share the moment.
Our Role
Space Sourcing
Brand Activation
Design & Build
Staffing & Operations
Approach
We secured a high-visibility retail unit and delivered the experience end to end — a Ferrari F1 show car at the centre, a Peroni 0.0% bar, and Italian racing design throughout. From permits and fit-out to staffing and daily operations, all handled turnkey.
Location & Year
Toronto · 2025
Credits
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A real Ferrari F1 show car, in an empty storefront.

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Everything was built for the moment — a genuine Ferrari F1 show car on a lit plinth, oversized Peroni sculptures, a driver-suit display and checkered-flag design wall to wall. What was an empty storefront became one of the most photographed rooms on the street.
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Results

A room worth sharing.

Live in a premium retail location

Visitors through the doors

Vacant unit, turned into a destination

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